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Famed actor De Niro backs 'Signs of Support' fundraising (Updated)

"You looking at me?"

Maybe Academy Award-winning actor Robert De Niro, who delivered that classic line decades ago, would now proudly say: "Hey, take a look at this."  De Niro and leading film producer Jane Rosenthal, who are board members on the foundation building the National September 11 Memorial & Museum, are asking local businesses to support the project taking shape at the World Trade Center site.

De Niro and Rosenthal have sent letters asking businesses - large and small - to take part in  Signs of Support, an effort designed to help build and sustain the 9/11 Memorial.'s Josh Williams reported a story on this grassroots program.

Participating business can publicly show support by displaying a special decal on front doors or windows.  In return, those businesses will be featured on the memorial and museum’s web site and in a business supporters’ directory at the 9/11 Memorial Preview Site at 20 Vesey St.

So join other participating businesses like Lenny's Group & Bubby's Pie Co. and find out today how your business can show Signs of Support. Don’t own a business. That’s OK. Click here to find out about the other ways you can support the 9/11 Memorial. Update: NYC & Company is helping the 9/11 Memorial spread the word about Signs of Support. The city's official marketing and tourism organization sent to its members the support letter co-written by De Niro and Rosenthal.

By Michael Frazier, Sr. Communications Manager for the 9/11 Memorial