Email Marketing Manager

DEPARTMENT: Marketing & Communications
REPORTS TO: Vice President, Digital Content & Strategy
SALARY RANGE: $70K per year
DATE: March 2024

Note: This position requires a cover letter for consideration. Refer to the “How to Apply” section of the job description for details. Candidates may also be asked to complete a brief writing test.


The Email Marketing Manager will work as an integral part of the Digital Content team as we strive to increase public awareness of the Memorial, Museum, and its mission; reach new audiences with the story and significance of 9/11; generate fundraising support; and update the 9/11 community on a range of relevant programs, exhibitions, events, and news. This role will focus primarily on overseeing the creation, approval, deployment, automation, and metric reporting of email communications supporting departments across the organization including Retail, Education, Government & Community Affairs, Public Programs, and Institutional Advancement.

The organization is in the process of a Salesforce migration. Initially, the role will heavily involve the email marketing platform iContact, which requires a working knowledge of similar platforms like Constant Contact, Mailchimp, or Hubspot. As we transition away from Contact this summer, the ideal candidate will also need a solid familiarity with Salesforce.

The Marketing & Communications team is a highly collaborative group that frequently works together on interrelated projects. As part of the team, the Email Marketing Manager will contribute to digital content planning overall, ensuring that outgoing emails are timed to complement and bolster not just each other but relevant website updates, social media posts, and publicity materials. This individual will also be responsible for managing the email portion of the team’s editorial calendar.

This role reports to the Vice President of Digital Content and Strategy but will work closely with everyone on the Communications & Marketing team as well as with staff across the organization at different levels of seniority. It is a hybrid role allowing for both remote and on-site work at our lower Manhattan office.


  • Serve as gatekeeper for departments across the organization who have email marketing needs, and as the go-to for email components of all marketing and communications initiatives.
  • Traffic and obtain all necessary email assets, including photographs, copyright information, and approvals.
  • Execute campaigns with a focus on journeys, automations, and engagement
  • Write, create, deploy, and track success of individual emails.
  • Maintain and manage audience of more than 500,000 and implement data hygiene processes
  • Work closely with external marketing agencies to ensure a consistent voice and messaging, and to facilitate a seamless process for the review and approval of materials.
  • Co-management, with team, of our content calendar, which includes scheduled email outreach, blog posts, website updates, social media, and media relations
  • Work with colleagues across the organization on integrating, streamlining, and improving current workflows to better reach both past and potential donors and general audiences through email.


  • Bachelors preferred.
    • While a bachelor’s degree is preferred, we enthusiastically encourage applications from Veterans or veteran spouses with various educational backgrounds. This includes those with an associate degree as well as individuals actively working towards a bachelor’s degree. Your dedication and diverse experiences are highly valued, and we welcome the opportunity to consider your application.
  • Thorough understanding of best email practices:
    • 3-5+ years of experience writing, editing, and deploying external and internal emails from start to finish, preferably at a non-profit or mission-driven organization
    • Knowledge of Salesforce and at least one similar platform (Constant Contact, HubSpot, Mailchimp)
    • Proficiency in HTML & CSS for email design and customization
  • Excellent verbal communication and writing skills, the ability to translate goals into powerful copy, and to extrapolate from abstract ideas into actionable plans.
  • Attention to detail and eagle-eyed proofreading skills.
  • Outgoing, can-do personality and comfort interacting with staff at all levels of the organization, from executive management to volunteers.
  • Sensitivity to difficult storytelling.
  • Ability to pivot quickly and handle fast-paced and rapidly evolving projects.
  • Familiarity with the history of the February 26, 1993 and September 11, 2001 terrorist attacks

Note: Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. The National 9/11 Memorial & Museum may consider an equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.


  • Participates in the annual 5K fundraiser and September 11th commemoration, as assigned.
  • Assists with other special projects and events in support of all 9/11 Memorial and Museum, as assigned.


  • Include job title in the email subject field.
  • Please indicate the location where job posting was seen.
  • Please submit a resume to
    • Note: Resumes without a cover letter will not be considered.


The National September 11 Memorial and Museum (9/11 Memorial & Museum) is an equal opportunity employer.  Applicants who meet the qualification requirements of the role will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

The National September 11 Memorial & Museum (9/11 Memorial & Museum) is committed to an organizational culture that supports and reinforces our values regarding diversity, equity, inclusion, and accessibility (DEIA). We seek to build a collaborative, open, and equitable space where staff want to be, knowing that their contributions, professional expertise, and distinct voices are valued and respected. We encourage and celebrate an inclusive environment where candor and participation, when it comes to sharing ideas and collaborative problem-solving, are welcomed regardless of one’s role at the Museum or background. 

Reasonable accommodations may be made to qualified candidates, during the interview process, to enable individuals with disabilities an opportunity to interview.