Artists Registry
Port Jervis United States
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Artist's Statement
Statement of Work
My artwork enables me to generate visible evidence of my connection with life and other human beings. The ideas that most galvanize my creativity always in some way encourage relationship, whether to family, friends, or a higher power. I work best when I’m creating for or about someone I know or learn to know, building visual images that express mutually understood ideas.
As an illustrator and graphic artist, I most often work digitally. The style I use for designs shows the influence of my years as a commercial screenprint designer. That artwork is whimsical and colorful; I use devices like banners, repeat patterns, frame treatments, and text within each piece. I find perpetual mystery in digital technology as it simultaneously enables me to envision and create.
Combining “new age” spiritual beliefs with my commercial art background has led me to originate what I call “Birthprint” paintings. In them, I combine an individual’s Western and Chinese horoscopes, numerology, and other esoteric information to make a personal artwork. Originally created in gouache, vivid and opaque, on acid-free smooth watercolor paper, I do them now on a digital template as well. These are still fun, not quite as individual, but not as expensive as when they were hand-painted.
Since I developed “Birthprints”, I’ve been inspired to invent a number of other projects. For instance, I made characters who represent the twelve Western astrological signs which were licensed to be printed on tee shirts. Presently, I’m designing a series of illustrations—“Goddesses” who embody positive human qualities, such as Energy, Balance, and Peace. While I’m working with my digital tools, intuition takes over; I tap into a channel of spiritual energy and the perfect image flows forth.
Besides digital and commercial work, I have an abiding passion for collage that utilizes cut and paste techniques, altered images and found objects. Juxtaposing, rupturing, and refocusing images from catalogs, magazines, newspapers, old photographs and detritus I’ve picked up in my travels awakens a part of my psyche that my other work doesn’t touch. I continue to use personal objects like old family photos, still craving relational warmth in my art.
The brilliant dancer, Martha Graham, once said, “...keep open and aware...to the (expressive) urges that motivate you.” I channel my expressive motivation through interaction with others.
Resume
Resume
ALYTA FAYE ADAMS
c: 212.678.2278
t: 845.856.6972
e: alyta@alytadams.com
w: alytadamsartandesign.com
EMPLOYMENT HISTORY
1995-present
Alyta Adams Art & Design
234 East Main Street
Port Jervis, NY 12771
Graphic Designer / Illustrator
3/00-5/03
Scholastic Entertainment, Inc.
578 Broadway/11th Floor
New York, NY 10012
Associate Manager-Creative
Licensed Property Approvals
1978-1995
Babyfair, Inc.
34 West 33rd Street
New York, NY 10001
Artist / Art Director
Studio Manager
EDUCATION
• 2005-2007 State University of New York
New Paltz, N.Y.
Bachelor of Science • 2007
Summa Cum Laude
Visual Arts • Graphic Design
• School of Visual Arts
New York City, N.Y.
Type and the Designer:
• Orange County Community College
Middletown, N.Y.
Associate in Arts Degree
Professional Affiliations
• Student Art Association
State University of New York
New Paltz, N.Y.
2005-2007
• Society of Illustrators
New York City, N.Y.
Artist Member since 1997
• American Intitute of Graphic Arts
New York City, N.Y.
• Tri-States Chamber of Commerce
Port Jervis, New York
EXPERIENCE
Creative & Technical
• Skilled in Photoshop, Illustrator, InDesign, QuarkXpress,
Word, and Power Point. Mac & PC savvy;
• Experienced in drawing, design, layout, scanning, prepress preparation, and illustration;
• Designed graphics / illustrations printed on children’s
garments and sold through retail outlets of major merchants;
• Generated catalogs, brochures, corporate identity packages,
greeting cards, and other printed collateral;
• Originated astrology paintings featured in Where Magazine, Family Magazines, and Love Magazine;
• Evaluated & art-directed clients’ licensed product submissions for creative product development;
• Taught college intern summer course in skills needed to work in the childrenswear fashion industry;
Organization & Administration
• Established standard operating procedures and maintained
art studio as Art Director;
• Implemented training in computer aided design programs for art studio;
• Maintained accountability and responsibility of screen
printed strike-offs for quality control;
• Tracked approvals for licensed artwork;
• Created swipe file system for research and development of
screenprints, embroidery, labels and presentation materials;
• Organized art files on server for the Creative Product
Development Group of Scholastic Entertainment Inc.;
Research & Marketing
• Merchandised seasonal lines, shopping in New York, Paris, and other fashion cities in the U.S. and abroad.
• Adapted trends to match mass retail price points;
• Developed relationships with buyers from mass merchants such as Walmart, Sears,
and J. C. Penney;
• Recommended cutting-edge ideas to clients for their lines,
after researching fashion forecasting services, magazines, and other design resources;
• Worked with retail buyers and garment manufacturers in Hong Kong;
• Dealt with licensors such as Determined Productions, Inc.
(Peanuts™), Disney™, Looney Tunes™, The Simpsons™, Clifford The Big Red Dog™, most major league and college sports teams, and United Media, among others;
EXHIBITS
• State University of New York • New Paltz
Foundation Show: 2005 • 2006 • 2007
• Aftermath: 9/11 and New York Artists
Westbeth Artists’ Residence, New York City
Exhibition and video screening: 2004
• Society of Illustrators New York
Members’ Gallery: 2004
• Society of Illustrators New York
Our Own Show: 2000 • 2001
• The Floating Gallery
New York City, New York 1997
Partial Client List
• National Institute for the Psychotherapies
(Workshop Catalogs)
• One Spirit Learning Alliance, NYC
(Advertising and Journals)
• Branch Services (Media Kit)
• Cambio (Apparel Line Sheets)
• Scholastic Entertainment Inc.
(Presentations, Art Direction)
• Associated Global Systems
(advertising)
• Crain’s New York Business, NYC
(layout artist)
References Available upon Request